Vevo To Shut Down Website & Apps

The video hosting site has made the surprise announcement that its closing down their music website and mobile apps operations.

Vevo started in 2009 as a joint partnership between Universal Music Group, Sony Music Entertainment and Warner Music Group. But it only hosts music videos from Universal and Sony.

Making the announcement, Vevo said that it would still be putting videos up on YouTube and that they want to "grow the commercial and promotional value of music videos, fostering deep connections between artists and fans”.

They are now "exploring ways to work with additional platforms to further expand access to Vevo’s content”.

The statement added: “Vevo’s unique programming and cross promotion of content helps artists at every stage of their careers to harness the power of music videos to reach new, global audiences.

“Connecting artists to new audiences, while helping tell their stories, and growing an advertising-based revenue stream that benefits all of our partners, are key considerations that drive how we develop and adapt our business. Belief in the power of the music videos will always remain at Vevo’s core.”