Romelu Lukaku has signed a deal with management company Roc Nation Sports, becoming the first Premier League football player to be represented by rapper Jay-Z.
The Manchester United striker has bagged 31 goals in all competitions this season and is expected to produce a strong showing in this summer’s World Cup for Belgium.
Lukaku has clearly reached new heights since moving to Old Trafford for £75 million last summer… a transition which hasn’t went unnoticed by Jay-Z.
Roc Nation Sports, which aims to elevate the careers of sport-stars “on a global scale both on and off the field”, already boasts Kevin Durrant, Todd Gurley and Dez Bryant among their client list.
And while Bayern Munich defender Jerome Boateng is also represented by the company, Lukaku is now the first UK-based player to sign up.
ESPN’s Sports Business Reporter Darren Rovell confirmed the news via his Twitter account:
JUST IN: Jay Z’s Roc Nation Sports has signed their first big Premier League player: Manchester United’s @RomeluLukaku9. Joins @JB17Official as soccer clients.
At this stage, it’s unclear what the business move will mean for Lukaku’s career, but being represented by a such a huge company will only bolster United fans’ opinion that they now have a legitimate superstar leading their line.
While it’s more likely that Jay-Z and his partners were impressed with the 24-year-old’s attitude on and off the pitch… there’s also a strong chance they approached the ex-Toffees front-man after seeing his epic rendition of Paris.
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