Prolific Nollywood filmmaker, Lancelot Imasuen, says he is in support of the statement made by Rita Dominic that not all Nollywood movies should make it to the cinemas. Yesterday, Rita in a post on her IG page, said not all movies should be taken to the cinemas.
In an exclusive chat with LIB, Imasuen said no Nollywood movie has truly made its returns after it was taken to the cinema.
According to him, most of the movies that have been taken to the cinemas end up on the red carpet and on Instagram after the premiere. He however added that there is no criteria to determine which film should be taken to the cinema...
''In our closet we also talk about it that the cinemas should also be mindful of what they take from Nollywood because we are having a problem. Everybody is talking about Black Panther. Even Atiku is went to watch Black Panther but I have asked people when they come out of the cinemas, if they understand the foreign film they went to watch? Many people are just following trend. A lot of people do not understand the movie, they just went to watch because their friend went to watch.
It is not all kinds of filsm that should really make the cinemas. There are films that are deliberately made for home viewing, internet viewing, private view. Cinema films should have a lot of high pitch, entertainment. I am strongly with Rita Dominic that it is not all fims that should be taken to the cinemas. The cinema operators should also have an internal mechanism to identify the movies that should be taken to the cinemas. The question will now be what are the yardstick for measuring films that should cinematically viewed? We should leave the audience to determine the fims that should be cinematically viewed
99.9% of movies that get to the cinemas fail because they cannot make back their returns. They use hype, Instagram and social media razzmattazz to cover it up. Did you the advert of Black Panther on Nigerian tv? The actors are not doing meet and greet in the cinemas. Howcome, for three weeks now, the cinemas are being flooded? Who advertised the film. Several of Nollywood movies are failing because they cannot meet the small budgets that was used to make them. No Nigerian film has ever made movie in the cinemas. Most of the movies end up in the red carpet. People just go to the premiere to take selfies and that is the end.
What Rita said is not out of place. She did not put it well. There is no yardstick for measuring movies that should make the cinema''he said
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