The Weeknd has announced he’s cutting ties with H&M over the ‘deeply offensive’ photo of a young black boy wearing a controversial hoodie.
Abel Tesfaye, aka the Weekend, 27, announced on Jan. 8 that he’ll be parting ways with h&m due to their racially insensitive advert, which featured a younger black boy carrying a hoodie that read, “coolest monkey in the jungle.” “Woke up this morning shocked and embarrassed by this photo,”
the “Starboy” singer wrote. “I’m deeply offended and will not be working with @hm anymore.” See his tweet — and the photo in question that has everyone up in arms — below.
The Weekend, who has collaborated with the Swedish brand on multiple collections, is not alone in his outrage. The brand has since apologized and pulled the image from its site, but it’s sort of a too-little, too-late thing.
In reaction to the backlash, a rep for h&m issued this statement to pitchfork: “we understand that many human beings are disenchanted about the photo. we, who work at h&m, can only agree. we are deeply sorry that the picture become taken, and we additionally regret the actual print. therefore, we've got no longer best removed the photo from our channels, but also the garment from our product providing globally. it's miles obvious that our exercises have not been followed nicely. this is without any doubt. we will very well inspect why this took place to save you this sort of mistake from taking place once more.”
woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore... pic.twitter.com/P3023iYzAb— The Weeknd (@theweeknd) January 8, 2018
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