They recently revealed the name of their third child.
And, as people were quick to recognise, the moniker 'Chicago' is packed with meaning for Kanye West and Kim Kardashian.
Not only does it reference the US city where West, 40, was raised, but it also pays tribute to his late mother, Donda.
Although the rapper was born in Atlanta, Georgia, he was relocated to the so-called Windy City as a toddler when his parents separated.
There, Donda - a single mum who later became a Chicago State University professor - raised him alone.
Perhaps unsurprisingly, they formed a famously close bond in their modest home. In fact, she later became his manager.
But, tragically, she never got to meet her three grandchildren as she died suddenly in 2007.
Aged just 58, she'd suffered complications following plastic surgery in Los Angeles.
Grief-stricken, Kanye blamed himself for the loss - saying that his move to LA sparked a chain reaction which resulted in her death.
To help channel his sense of loss, he later set-up a charity in her honour
However, he clearly wanted her memory to live-on even further in his third child's name.
Confirming the news via Twitter on Friday night, the couple informed their myriad fans with an unusually low-key announcement.
Together, they simply uploaded an image of the name - Chicago West - sparking thousands of re-tweets and 'likes'.
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